I have an operational mindset. Design systems ensure efficiency, scalability and most importantly autonomy, building sustainability in creating and deploying compelling work that feels unique to each business goal.
I pride myself on bridging the gap between digital eco-systems, brand and product, working to understand and meet needs to create and push impressive work live, quickly. I have experience implementing, maintaining and documenting design libraries and digital component systems for both responsive, mobile first web, and creative campaigns.
Pegasystems is a B2B software company with a low-code platform for AI-powered decisioning and workflow automation.
From 2014 to 2022 I worked to simplify the complex with a growing team of amazing designers and copywriters, scaling the brand and storytelling to create one of the most captivating, beautiful and fun brands in its industry (19 awards alone for 2021).
With a digital focus, I led many campaigns, events, and managed a majority of pega.com and pegaworld.com from the creative side.
PegaWorld iNspire is Pega’s annual tech conference where attendees traditionally spend a week in Las Vegas networking and taking in all the product insights Pega has to offer.
With Covid establishing a new-normal in virtual events, we as an organization worked to reimagine how we could create compelling and immersive experiences that break the mold.
…or Real Estate Everyone Trusts was a brand identity, website pitch for a real estate sub-brand under a larger organization. While the opportunity did not come to fruition due to Covid-19, this was an extremely satisfying project. We worked to build the RESET brand to be approachable in the midst of the intimidating journey of buying or selling real estate. Fruitful visualization, compassionate, happy messaging and attention to process create a friendly relationship with users.
Brighton Fish Company is small, spotless and stocked with seafood. I built a crisp brand for the brotherly owned fishmonger, which was soon to be noted as having one of Boston's best lobster rolls.
With an ever-changing menu, I worked with the owner to create a unique customer experience with a live feed and interactive menu to show what is in stock.
Coup Boston is a lifestyle digital magazine covering all items high end; food, travel, home design, fashion and beauty. I worked closely with the creative director and senior designer on ideating upcoming content, while being tasked with page layout, production, and assistance with photoshoots.
Alloy+Grit is a Land Rover specific print magazine which I have done web production for. Additionally, A+G teamed up with Range Rover for their 30th Anniversary. I worked closely with the Creative Director on an Instagram campaign with hopes of breaking the internet via hashtag and user submitted, branded photos. We put blasted a prompt for submissions daily, and received hundreds of photos from readers. We designed typefaces to fit each generation's model and returned the custom-branded photos to the viewers to post on a specific date.
The National Institute of Childrens Healthcare Quality is a non-profit I had an opportunity to work with on rebranding, data visualization, and a variety of print collateral. I designed an interactive, digital Gantt timeline which covers NICHQ’s 15+ years of service.
Ashley McDowell Photography is a photo, fine art and printing studio. Relying on content, I worked to design an ever-changing logo, simple brand and templated website within Squarespace to act as a canvas to engage and showcase itself, while restricting collateral to ensure ease for constant updates.
Hippo Hardware is a fabrication company I worked with. I was responsible for building the logo, brand, web design and marketing. I worked together with engineers using AutoCAD to help advise on the aesthetics behind certain products such as roll cages, roof racks, and reverse-engineered specialty parts.
