Pega Launchpad. 2022. Product branding and launch. Brand support and web design.
Partnered up with our creative director and the product marketing team to launch Pega Launchpad in three weeks, leveraging the work of one of Pega’s contract illustrators. This brand gives a new spin on space in a space theme saturated product market.
Final app scaling evergreen illustration, aligning the visuals to Pega’s brand for easy scaling and use across collateral where the unique launchpad sub-brand is not used.
Prior illustration
Platform page 2022. Web design.
An exercise in illustrating conceptual ideas
Ryder Cup 2021. Event design. Web and print design.
Pega sponsored the Ryder Cup and put on a client-first event during the tournament. I leveraged a prior design campaign for an appealing and eye-catching event.
Pega chalet on the 17th hole
Leadership & governance page. Web design and art direction.
Multiple approaches to subpages and consideration of relevant content were presented
Account based marketing. Advertising. Art direction, email, social, vendor management.
Pega’s award-winning account based marketing campaigns target specific organizations with messaging and creative catered to their needs. Using gated landing pages as a baseline, we were able to create four ad themes that were quick to unroll, but unique and custom-tailored to each organization.
ABM themes
Social tiles
Out of home advertising for SIBOS 2019 in London
Old Pega (2014-2017). Look how far we’ve come.