brand, web, interaction design
PegaWorld iNspire 2022. Virtual event design, marketing and platform design. Art direction: creative, web, digital. UX and UI design: web and platform design.
After so many virtual PegaWorld’s (2), we were able to hit the ground running, building off past processes. We built an overlapping, shifting brand mark that visually picks up on the new changes in the world. We paired it with copy, let it snowball into a component system and really made shift happen - especially when the in-person event shifted to virtual. We were ready to go.
Pre-event marketing
Day-of event custom portal: Features animated motion in hero, responsive and animated live agenda.
Event portal user flow
Collaboration with developers
High fidelity prototype of alternate side-scrolling platform
Subpage wireframes
PegaWorld iNspire 2021. Virtual event design and marketing. Creative and art direction: creative, web, digital, video, advertising, event flow.
What do with our flagship event going virtual in the midst of Covid?
We embraced it We packed the 3 day conference into a 2 hour pre-recorded event with many live accoutrements.
We used intrigue (and a portal) to hype the fantastical, transformative journey to PegaWorld 2021. On the day of the event, we flipped things and took attendees inside our virtual world—Led by our hilarious CTO, this event was a breath of fresh air to the tech event space.
“I’ve attended far too many virtual events this year. Gold star to Pega for nailing the virtual event experience”
Web: pre-event marketing
Web: day-of event, including a custom built event platform for web and mobile
Social media
Day-of event video stills: intro
Day-of event video stills: transitions
Day-of event video stills: keynotes
Event video: transition
Event keynote
Brand guidelines - visual narrative
Brand guidelines - component system
PegaWorld iNspire 2023. Art direction, web design and concepting.
An exercise in immersive world building. Core Illustration ‘iN’ mark centered around Pega’s top industries and tech of 2022-2023
Final illustration output—handled by the Pega team and an outside vendor after my departure.
PegaWorld 2018. Event. Collateral, print support.
Day-of signage
Collateral